Haircolor. Perfected.

Superstar Beth Minardi brings the business of haircolor back into the salon, making the quest for flawless, effortless, bankable color available and totally achievable to professionals at every level. With a rich, natural- looking color system featuring over 70 dimensional, high-shine shades, Beth Minardi Signature shades offers easy, gorgeous color and profitability in one fell swoop.

Learn & Shop Now

Download the JoiColor System App

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Hair Color Education

Class Schedule

Nothing compares to learning from the Headmistress of Color Education herself. Come ready to learn… and  to take your skills to the next level. Beth’s live workshops and webinars always fill up fast, so sign up now.
See the 2016 schedule…


Can’t make it to Beth? No problem. Watch as she guides you step-by-step through her most amazing color transformations. It’s the next best thing to seeing her live.
Watch now…

Technical Color Guide

Beth’s ‘bible’ covers everything you ever wanted to know about Beth Minardi Signature Color and her Signature Method of coloring hair. A must-have reference for every colorist and every salon that’s serious about the color biz!
Download now…

All-Star Formulas

Want to create the hottest celebrity hair color trends? That perfect “it-girl” blonde, that go-to redhead, that Hollywood multidimensional Brunette? Look no further. Beth & her team share easy salon ready formulas you can master on your clientele of all ages.
Get the celeb formulas…

Digital Formula Book

The best, most requested ‘recipes’ to come out of Beth’s ‘color kitchen’… all in one brilliant book! An absolute treasure for experienced and novice colorists alike.
Get the formula book…

Ask Beth

Have a question you’re dyeing to ask? From gray coverage and general career advice, to the story behind her own signature auburn, Beth covers all.
Send in your question…